For self-published and traditionally published authors alike, a QR code in or on your book is a direct line to readers, for bonus content, reviews, or your mailing list. Creating one is simple, and choosing a dynamic code keeps it useful for the entire life of the book.
Decide What the Code Should Do
Start with the goal. Do you want readers to leave a review, join your newsletter, access bonus material, or find your other books? Each goal points to a different destination, so choose one primary action per code rather than trying to do everything at once.
Create the Code
Generate the code from your chosen link, your review page, a sign-up form, or a hub of resources, using a QR generator. Pick a dynamic code so you can change the destination after printing, which matters because books circulate for years.
Where to Place It in the Book
Good spots include the back cover, the final page (where readers finish and might leave a review), the copyright page, or a dedicated bonus section. Add a short line telling readers exactly what they'll get from scanning.
Designing for Print
Export a high-resolution code with a clear quiet zone, and test it on the actual paper stock before the full print run. A code that fails to scan on a printed book is the one mistake you can't fix after thousands of copies are bound.
FAQ
Common questions are answered in the FAQ section below.