A logo turns an anonymous QR code into a recognizable piece of your brand, and it signals trust, people are far more likely to scan a code that clearly belongs to a brand they know. The trick is branding it without crossing the line where it stops scanning.
Where the Logo Goes
The center is the standard, safest spot for a logo. The code's error correction provides redundancy there, so a modest logo overlays it without blocking the data the reader needs to decode the rest of the pattern.
Sizing It Safely
Keep the logo to a modest share of the code's area. It's tempting to go big for visibility, but every extra bit of coverage chips away at reliability. A smaller, crisp logo that scans every time beats a large one that fails intermittently.
Color and Contrast
Brand colors are welcome, but the code pattern itself must remain clearly darker than its background. Apply your palette through the logo and any frame while keeping the functional part of the code high-contrast. An logo QR generator makes this easy.
The Non-Negotiable: Testing
A branded code that doesn't scan is worse than a plain one. Always test the finished code on several phones, in the lighting and at the size it'll actually appear, before printing a single copy.
FAQ
Common questions are answered in the FAQ section below.